Our experience in generating new travel and tourism business is seen at the bottom line of many locales, including Ocean Shores, Westport, Port Orchard, Moclips, Snohomish County, Grays Harbor County and the tribal resort at Quinault Beach.

The excellent track record we have developed demonstrates how we make marketing magic happen. With good planning, proven techniques and reliable follow through, our proven processes excel. All in all, we offer your organization the right mix of professional consulting services to meet your travel marketing requirements.

The Westport/Grayland Chamber of Commerce Tourism Committee chose LaBrue Communications to turn around a several-year decline in overnight stays in the seaside community's accommodations.

The lively public relations campaign LaBrue Communications developed for Westport is the primary reason for the 12 to 17 percent year-over-year increases in tourism for the past nine years. We have been able stretch the client's budget to include regional television, online web advertising, radio public service announcements plus a handsome color rack brochure that gets attention.

Visitors to Washington State's most popular tourism destinations have had plenty of company in the beginning of the year as hotel and motel activity increased countywide in Grays Harbor County.

"We knew going into the 2008 travel season that the cost of transportation and gasoline would be major factors for many in-state and out-of-state travelers," said Terry J. LaBrue, founder of LaBrue Communications, the creative force for Grays Harbor Tourism. "Our creative approach for Grays Harbor therefore has changed. A new theme, 'Escape' replaced a marketing theme we used for several years. We also altered the commercials' point of view. Our messages are now delivering positive results by featuring festivals and landmarks."

"On the whole, we have seen increases in overnight stays with guests coming from Seattle, Tacoma, Centralia and Portland," said Barbara Smith, public relations manager for the county's tourism efforts "Our marketing program has been building and now we're seeing the results."

When Quinault Beach Resort & Casino's CEO Bob Southall switched the seaside resort's ad campaign to LaBrue Communications nearly four years ago, the resort was ankle-deep in red ink. The performance of the tribal-owned resort and casino in Ocean Shores, Washington, had never achieved the lofty goals set by the Quinault Indian Nation.

"The very first thing we did after being brought onboard, was conduct a research project to determine the resort's baseline awareness and image," said Terry J. LaBrue.

"Astonishingly, the marketing research revealed that travelers assumed the resort was located at Lake Quinault, forty miles away, not on the beach in Ocean Shores. We needed to emphasize - actually hammer it home - that the QBR&C was a first-class destination at one of the state's top recreation towns.

"Many subjects in our research study reported that they had been to Ocean Shores but were unaware of a first-class resort there. Most of the motels are more than thirty years old or are budget chains," added LaBrue. "Our campaign turned the situation around. Overnight stays, casino traffic and restaurant business soared. QBR&C's Southall was able to take the resort from a loss to a $6.25 MM profit in the last fiscal year."